Challenge:

Keeping the active consumer engaged and forward-thinking during a pandemic when gyms and businesses are closed.

Concept:

The Break Through campaign recognizes the consumer mindset and need to move past all the missed opportunities of 2020. Its a call to explore new perspectives, make new connections and focus forward on what matters most. It celebrates the uncertainty of going beyond the limit, the rush of breaking through to the next level and moving forward with music.

Featuring Des Linden, Hakim Tafari, Rich Roll and Cory Richards.

Custom soundtrack was created and performed by Stic of Dead Prez.