Challenge:

Launch Vista 2 while simultaneously introducing Jaybird’s elite athlete team featuring Jimmy Butler, Kelley O’Hara, Kate Courtney, Des Linden and Legion of LA. These athletes embody the promise of adventure. It’s the red thread that connects them. The adventure of each athlete is rooted in sport but reaches further to touch the world around them and makes them human. Vista 2 is an integral part of their daily quest for better.

Concept:

We all have felt the call of adventure, the draw of the new, the unexplored. This call is what dislodges inertia, giving us agency. Music is the language of this call—our desire told in song. Possibility propelled by emotion. Through exploring what calls to our team, we inspire our audience to embrace what calls to them.

Jaybird invites you to Answer Adventure by providing the essential gear to ensure you are ready for anything.