Evil Bikes Launch

Campaign to launch Evil bikes on Competitive Cyclist. Staying true to the branding of Evil Bikes while maintaining Competitive Cyclists’ clean aesthetic was a balancing act. I decided to shoot late in the day so we could utilize the skills of the riders which included one of the founders of Evil. Then, as the sun went down, we we¬†captured Evil Bikes’ love of the dark side.

Lynda Maldonado - Evil Bikes launch
Lynda Maldonado - Evil Bikes launch