Escape to Moab

A four chapter story for Backcountry.com documenting five friends on a weekend getaway to Moab, Utah.

The goal of this project was to offer the customer a new way to shop and connect with the brand by integrating the shopping experience into the story. Customers were able to “Shop the Look” and “Shop the Scene” in addition to clicking into a collection page which highlighted products from each chapter.

Escape to Moab