lynda maldonado

Creating visuals stories is something I’ve done my entire life.

As soon as I could hold a pencil, I was drawing and documenting my world. Today I use my hands-on background to tell visual stories in unique ways, bringing the essence of a brand to life.

My professional value is in creative direction and brand evolution but I’m also:

A leader.
I’m fueled by channeling a team’s passion to work together for a common goal.

Finding solutions.
Internally, externally, cross-functionally.

Able to remain calm and take action.

Connecting the dots.
Weaving the threads of the brand story through multiple channels.

A User Experience advocate.
Its all about the customer needs and expectations. Surprise and delight.

An athlete.
I play outdoors to keep the ideas flowing.



Creative Direction, Brand Development, Graphic Design, Web Design, Logo Design, Illustration, Outdoor Industry, Bicycle Industry, Cycling Kit Design